Chair To Share
Recognizing the need to captivate the judges with our concept presentation, we strategically embraced the inherent playfulness of the chair idea. Opting for a creative twist, we chose to convey the transformation process through the lens of a charming children’s nursery book.
Recently, we had the privilege of participating in an esteemed design competition where our team's ingenuity not only clinched us a triumphant victory but also opened doors to an exclusive collaboration with the renowned Tolman’s Dot. Our task was no mere assignment; it was a call to infuse fresh creativity into Tolman’s Dot’s chair catalogue, and we eagerly embraced the challenge with a fervor matched only by our innovative spirit.In the span of just a week, we embarked on a journey of imagination, conceiving a concept that transcended the ordinary. Our brainstorming sessions crackled with energy as we envisioned a narrative that would transform a humble chair into an enchanting bench, weaving together elements of whimsy and wonder reminiscent of a captivating children's tale. Each stroke of our pens and every turn of phrase brought this narrative to life, culminating in a whimsical storybook that breathed new life into the very essence of furniture design.Our rapid-fire approach to problem-solving not only distinguished us from our peers but also struck a chord with the discerning members of the selection committee. It served as a testament to our team's ability to think outside the box and reimagine conventional concepts in fresh and exciting ways. This project exemplifies our agility and imaginative prowess in tackling design challenges head-on, reinforcing our reputation as innovators capable of delivering truly unique and compelling solutions that resonate deeply with both clients and audiences alike.
Recently, we had the privilege of participating in an esteemed design competition where our team's ingenuity not only clinched us a triumphant victory but also opened doors to an exclusive collaboration with the renowned Tolman’s Dot. Our task was no mere assignment; it was a call to infuse fresh creativity into Tolman’s Dot’s chair catalogue, and we eagerly embraced the challenge with a fervor matched only by our innovative spirit.
In the span of just a week, we embarked on a journey of imagination, conceiving a concept that transcended the ordinary. Our brainstorming sessions crackled with energy as we envisioned a narrative that would transform a humble chair into an enchanting bench, weaving together elements of whimsy and wonder reminiscent of a captivating children's tale. Each stroke of our pens and every turn of phrase brought this narrative to life, culminating in a whimsical storybook that breathed new life into the very essence of furniture design.
Our rapid-fire approach to problem-solving not only distinguished us from our peers but also struck a chord with the discerning members of the selection committee. It served as a testament to our team's ability to think outside the box and reimagine conventional concepts in fresh and exciting ways. This project exemplifies our agility and imaginative prowess in tackling design challenges head-on, reinforcing our reputation as innovators capable of delivering truly unique and compelling solutions that resonate deeply with both clients and audiences alike.
Hen-tagon
We set out to make a virtual world that clicks with gamers. By blending creativity and tech, we went beyond looks to tap into gaming culture. Through collaboration and research, we brought in gamers’ insights for an authentic experience. Staying in tune with industry trends, our virtual world feels familiar, embracing recognized gaming elements.
Before brand identity comes extensive research and introspection. Understanding the brand’s core values, target audience, and unique selling propositions is crucial. This groundwork forms the foundation upon which the brand identity is built. The creative direction plays a pivotal role in translating this foundational understanding into a visual and narrative language that resonates with the target audience. It involves making intentional choices about the overall aesthetics and visual language. This narrative extends beyond visual elements to encompass messaging, tone of voice, and overall brand experience.
Our approach began with a meticulous examination of the brand’s core values and aspirations. We sought inspiration from Stanley Kubrick’s iconic monolith, recognizing its futuristic and holistic symbolism that aligned seamlessly with the brand’s identity. Our decision to adopt the monolith as the visual anchor of the company stemmed from its multifaceted representation, embodying innovation, solidity, and a forward-thinking ethos. By leveraging this symbolic element, we bridged the conceptual understanding of the brand with a tangible visual identity.
Consistency was a guiding principle throughout this process. The monolith, borrowed from Kubrick’s film, became a dynamic emblem that unified the brand’s communications across diverse channels, from digital platforms to marketing materials.
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